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Brian
01-29-2006, 12:26 PM
USA Today readers weigh in on domestic automakers

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<p><a href="http://www.usatoday.com/news/opinion/editorials/2006-01-25-letters-ford_x.htm"><img alt="" src="http://www.autoblog.com/media/2006/01/car-shop.jpg" align="right" border="1" height="275" hspace="4" vspace="4" width="250"/></a>Five letters addressing domestic automakers’ troubles graced the Opinion/Editorial section of <em>USA<br />
Today</em> online.&nbsp;The hand-picked letters were picked to offer a microcosm of popular opinionon American<br />
automobiles and their fortunes.</p>
<p>Reader Brooks Keogh suggests that the American consumer is the source of the<br />
remaining Big Two’s current problems, being fickle in segment allegiance and failing to acknowledge domestic<br />
advancements in quality. Ron Auerbach counters, stating that the differences in quality between the Big Three and<br />
foreign automakers is a tangible, measureable thing, and that greater efforts need to be made to achieve parity or<br />
superiority. </p>
<p>Viswantha Jayaraman maintains the source of Ford’s trouble is its employees, with their demands for<br />
unreasonably costly health benefits while threating to strike if they don’t&nbsp;receive them. Reader Jack Lohman takes<br />
an even broader view, suggesting that the domestic industry would recover with the advent of national healthcare, which<br />
would relieve substantial financial burdens.</p>
<p>Finally, Jim Cain of Ford public affairs seems to take the newspaper to task for suggesting that the Blue<br />
Oval&nbsp;”… is not committed to its SUV business and the Explorer” in an article on the&nbsp;SUV’s sales<br />
slide and worker uneasiness at the Louisville plant.&nbsp;&nbsp;Cain points to the raft of CUVs and SUVs that Ford has<br />
in the pipeline as proof of their commitment to the marketplace.</p>
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