Brian
11-30-2005, 08:25 PM
Generation Y car buying trends
<p><img alt="AutoPacific Research HQ 250 pr photo" src="http://common.weblogsinc.com/common/images/3060000000056202.JPG?0.7642271001554766" align="right" border="1" height="223" hspace="4" vspace="4" width="257"/> </p>
<p>A study released today by California-based <a href="http://www.autopacific.com/">AutoPacific Research</a> shows that<br />
the youngest car buying group - Generation Y - have the same values as older car buyers, but very different<br />
tastes.</p>
<p> Gen Y buyers (ages 18-28) want high value, affordable to operate, durable cars that they can be proud to own. Sounds<br />
like any car buyer, right? But pride of ownership translates into car preferences that must have Detroit worried.</p>
<p> The vehicles with the highest percentage of Gen Y buyers: Acura RSX, Mitsubishi EVO and Scion tC. The Chevrolet Cobalt<br />
was the only car from the Big 3 to crack the top 10.</p>
<p> Why does this matter? This segment of the population represents over 70 million prospective car buyers.</p>
<p>Source: Autoblog</p>
Read At Automotive Arena (http://www.automotivearena.com/2005/11/30/generation-y-car-buying-trends/)
<p><img alt="AutoPacific Research HQ 250 pr photo" src="http://common.weblogsinc.com/common/images/3060000000056202.JPG?0.7642271001554766" align="right" border="1" height="223" hspace="4" vspace="4" width="257"/> </p>
<p>A study released today by California-based <a href="http://www.autopacific.com/">AutoPacific Research</a> shows that<br />
the youngest car buying group - Generation Y - have the same values as older car buyers, but very different<br />
tastes.</p>
<p> Gen Y buyers (ages 18-28) want high value, affordable to operate, durable cars that they can be proud to own. Sounds<br />
like any car buyer, right? But pride of ownership translates into car preferences that must have Detroit worried.</p>
<p> The vehicles with the highest percentage of Gen Y buyers: Acura RSX, Mitsubishi EVO and Scion tC. The Chevrolet Cobalt<br />
was the only car from the Big 3 to crack the top 10.</p>
<p> Why does this matter? This segment of the population represents over 70 million prospective car buyers.</p>
<p>Source: Autoblog</p>
Read At Automotive Arena (http://www.automotivearena.com/2005/11/30/generation-y-car-buying-trends/)