BMW soon to treat U.S. customers as Individuals

[Brian]

The Current issue of Fast Company magazine (despite the name, it?s about business, not cars) has an
interesting article about the role of
the ?M? brand within the BMW empire.



While we here in the U.S. enjoy the standard M-series cars as much as car nuts anywhere else, it turns out we?re soon
to get an [...]

Link To Original Article (http://www.automotivearena.com/2005/11/28/bmw-soon-to-treat-us-customers-as-individuals/)

[Steve_C]

I thought the Indiviual's were always available to US customers? as long as they are willing to pony up the extra cash....

The dumbass who was driving a e46 m3 to one of the 108th meets where him and his buddy was trying to do donuts and burnouts had a Estroil coupe, and that color was only available for an extra 2-3 grand extra

[Brian]

I think they had special colors we could get for a price, but not the poersonalization service.